by Jason Cooperson

Basic Format:

Hook

• The hook is the entire video concept
• Most important winning factor in a video
• Has to generate enough curiosity or interest for the viewer to crave a resolution

Build Up

• Build suspense and evoke emotion
• Clear objections
• Entertain and stimulate the viewer

Value

• Value can come in many different forms
• Usually, it’s delivering actionable steps/tips/insights
• High value brings in followers

Payoff

• The resolution
• Retention will drop off after this point

CTA

• Comment, share, save
• Using reciprocity to get them to take whatever desired action you want